We have recently updated our brand guidelines to reflect the introduction of our new secondary font—Barlow Semi Condensed. Additionally, we are using this opportunity to publicly publish our brand material and the rulebook for its use.
Our brand guidelines are the foundation of our visual identity and are provided as a tool for our collaborators to properly interface with our branding material, provided with the understanding that it is to be used in good faith.
Barlow is a versatile font which reflects the values of Place Collaborative in its open-source nature. It was selected due to its legibility across scales while retaining space efficiency. As a variable font, it allows us to select ideal weights for our brand, which are defined below. As our new secondary font, it replaces Arial Nova for our standard copy. It is available at no cost through Google Fonts and Adobe Fonts.
Font Weight
Barlow Semi-condensed Light is the primary style and should always take precedence for body text. However, if the given application requires titles or headings to contrast the body text and using the primary typeface is cumbersome, Barlow Semi-condensed Medium should be used. For applications with distinct spatial constraints, the Barlow Condensed family can be used with the same weighting as the Semi-condensed family.
Franklin Gothic - Still Our Primary Typeface
Our primary typeface, Franklin Gothic, remains our standard for titles, headers, and wordmark. It is available by default on Microsoft platforms and through Adobe Fonts.
Logo Usage
Our primary logo (horizontal) and our secondary logo (portrait) are to be used unmodified and in accordance with the brand guide.
Our logo’s exclusion zone is equal to the diameter of the Place Dot around its entire perimeter. Its minimum size is set by the vertical dimension, which should not be less than 150 pixels or 0.5 inches. This results in the minimum widths of 545 pixels and 127 pixels for our primary and secondary logos, respectively.
